The Responsible Influencing Playbook an ASCI Certified Course

In the world of being an influencer, working with brands can sometimes cause you to unintentionally overlook ethical endorsement practices. This course is your friendly guide to ensure your influence is responsible and ethical. Learn to:

  • Understand what's legal and authentic, avoiding 'Oops, I didn't know!' moments
  • Share honest endorsements that your followers will love
  • Apply the proper guidelines for disclosing your association with a product, service, or brand
  • Know your legal obligations and keep yourself protected

Join to enhance your skills in ethical endorsements and disclosure, contributing to a community built on trust and credibility.

Begin Your Journey to Responsible Influencing.

About the training

21 Nuggets
115 min
1999
Digital content creators

What’s included?

  • 21 nuggets (micro-learning modules)
  • Online assessment
  • Completion certificate

Course benefits

Why let unintentional oversights tarnish your image and sink your career?

  • Ensures your brand-influencer collaborations do not have inadvertent errors or violations
  • Helps you understand your legal obligations, keep regulatory heavy hand at bay
  • Helps build credibility, upholds your and your brands image and reputation
  • Helps build meaningful connect with your audience and grow consumer trust

What does the course cover?

Program Details

Certification

After successfully completing the nuggets and passing the assessment, you will receive the ‘Responsible Influencing’ certificate. This certificate acknowledges your dedication to ethical endorsement practices and demonstrates your expertise in following responsible influencer guidelines. It serves as a valuable credential that you can proudly display to brands, agencies, and your audience, thereby elevating your professional credibility within the industry.

Testimonials

“This weekend I decided to enhance my content creation game by learning from ASCI. I had come across their Creator course ‘The Responsible Influencing Playbook’ recently on their Instagram page and enrolled myself. I have been teaching the ethical standards in advertising from past ten years but with changing digital space and social media content, new guidelines and new ways to improve have been developed and discussed, as a faculty of Advertising, it is imperative for us to learn, unlearn and then relearn things. Now, armed with these insights and resources , I’m ready to turbocharge my lectures on social media and content marketing! But that’s not all – as a content creator extraordinaire, I’m on a mission to ignite change in the digital realm by producing content that’s not just catchy, but also ethically sound.”

Sonam Mahajan, PhD

Senior Legal Counsel – Social Media Marketing Consultant, J’s Organic Luxe Beautiq

“Talk to a youngster today and most of them will say ‘they want to become an influencer’ or ‘definitely follow influencer xyz’. In today’s world influencers have the ability to shape thoughts and views, specially of the young, impressionable minds. Thus, it becomes critical that they are aware of what constitutes safe, decent and truthful content. The Advertising Standards Council of India new certification course developed specially for the influencers is a timely and much needed proactive measure to help them understand the nuances of responsible content development. I did the course and loved the fact that it explains the content in simple, easy to navigate modules with many self learning exercises to help #getitright. Definitely recommend this to all current & want-to-be influencers and content creators.”

Aditi Hingu

Senior Legal Counsel – Founder and CEO, Autumn Consulting Service

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