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ASCI has a unique vantage point that allows us to look at different issues impacting advertising and share those learnings with different stakeholders. ASCI studies and examines critical issues related to advertising and consumer protection, and provides actionable insights to nudge the industry towards responsible action by engaging with partners and subject matter experts. These studies also help form a common understanding amongst the various stakeholders of advertising.

‘Conscious Patterns’ – study of deceptive patterns in top Indian apps
Privacy and Progress: Pillars of Digital Bharat
D&I landscape of Indian Advertising
Influencer Trust Report
GENERATIVE AI AND ADVERTISING Opportunities, Risks and Best Practices
EdNext Report – Raising the Bar on EdTech Advertising
‘Wielding Influence, Nurturing Trust’ Report
Gendernext: A study on portrayal of women in advertising
#GenderGains: a business case for progressive depictions