A close-up, analytical view of a document covered in colorful pie charts and bar graphs, with the tip of a pen hovering over the data. This image symbolizes the accurate research, data inspection, and in-depth analysis that are foundational to all ASCI Reports on advertising standards.

ASCI has a unique vantage point that allows us to look at different issues impacting advertising and share those learnings with different stakeholders. ASCI studies and examines critical issues related to advertising and consumer protection, and provides actionable insights to nudge the industry towards responsible action by engaging with partners and subject matter experts. These studies also help form a common understanding amongst the various stakeholders of advertising.

‘Wielding Influence, Nurturing Trust’ Report
Gendernext: A study on portrayal of women in advertising
#GenderGains: a business case for progressive depictions