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Empowering Ethical Advertising – A Faculty Development Program

ASCI partners with institutions and organisations to train and certify faculty, empowering them to give their students an edge by laying down a foundation for ethical and responsible advertising practices. This highly recommended one-day training workshop delves into the critical aspects of responsible advertising and specifies ASCI’s role in advocating advertising ethics to foster a community of future advertisers that pay equal heed to creativity and responsibility.

If you are an institution/organisation that wishes to give its teachers and students this edge, empower them by enrolling them in this course.

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About the training

On campus workshop
One day
Faculty teaching advertising, marketing, communications and law

What’s included

  • ASCI personalised digital certificate
  • Access to ASCI LMS
  • Take to class material for ease of teaching, assessment set for students
  • Responsible Advertising handbook

Workshop Benefits

After completing this course, you will be able to:

  • Faculty from various streams viz. Media / Communications, Management / Business, Law, Marketing / Advertising who will in turn be empowered to train their students.
  • Enrolled students by the faculty on the ASCI Academy website.

What does the course cover?

Program Details
  • The Need for Responsible Advertising in Today’s Society 
  • The Case for Advertising Self-Regulation 
  • The Evolution, Role & Mandate of ASCI
  • Principles of Responsible Advertising
  • The Four Chapters of the ASCI Code
  • Interpreting the ASCI Code
  • ASCI Code Guidelines
  • Actioning the ASCI Code
  • Digitisation of the Complaint Management System
  • Preventive Mechanisms
  • Collaborations With the Government
  • ASCI Academy
  • Impact of Brand Communications
  • Using Ads to Influence Society in the Right Way

Certification

Upon attending the workshop and the subsequent successful completion of the assessment, the faculty will be granted a certificate of completion. This certification will serve as a testament to the faculty member’s dedication to ethical advertising and will enhance their standing within the advertising industry as a dedicated educator.

Testimonials

ASCI Academy’s Faculty Development Program, at IILM University, Greater Noida.

Dr. Anugyan Nag, at ASCI Academy’s Faculty Development Program, held at Jamia Millia Islamia, Delhi

Garima Dutt, at ASCI Academy’s Faculty Development Program, held at Jamia Millia Islamia, Delhi

“Thank you for conducting it well and with full engagement of the participants.”

Prof. M Kasim

Senior Legal Counsel – Honorary Director, A.J.K. Mass Communication Research Centre, Jamia Millia Islamia

“What a wonderful session you conducted! Your material is extremely well-chosen, very informative, and educational. It shows how passionate you are about your work. Thank you once again for such a brilliant experience you gave us.”

Dr. Anugyan Nag

Senior Legal Counsel – Assistant Professor, A.J.K. Mass Communication Research Centre, Jamia Millia Islamia

“The Department of Communication at IILM University, Greater Noida, conducted an impactful Faculty Development Program (FDP) in collaboration with The Advertising Standards Council of India on “Empowering Ethical Advertising.” This program, tailored for faculty members specializing in Marketing, Advertising, Law, Communication, and Journalism, focused on the significance of ethical practices in advertising and marketing communications.”

The Department of Communication

Senior Legal Counsel – IILM University, Greater Noida

“Successfully Completed Faculty Development Program on Empowering Ethical Advertising! I’m thrilled to announce that I’ve completed the Faculty Development Program on Empowering Ethical Advertising, organized by IILM University, Greater Noida, in association with The Advertising Standards Council of India Academy. Throughout the program, I’ve delved deep into the ethical dimensions of advertising, exploring strategies and best practices to ensure responsible and impactful communication with our audiences. In today’s dynamic landscape, where trust and authenticity are paramount, educators and professionals must uphold ethical advertising standards.I’m grateful for the opportunity to expand my knowledge and skills in this crucial area, and I look forward to applying these insights to empower the next generation of advertising professionals.Thank you to Ms. Aditi Gupta (Assistant Professor, IILM University), Aditi Hingu, Namrata Bachani and fellow participants for enriching and rewarding this learning journey. Let’s continue to champion ethical advertising practices and create a positive impact in our industry!”

Sunny Kumar

Senior Legal Counsel – Assistant Professor, JIMS Engineering Management Technical Campus

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To explore our Faculty Development Program, please fill the form below or write to us on [email protected].

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