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Code & Cases

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Find out more about The ASCI code, Complaint Outcomes, and Non-Compliance

The ASCI Code

Read the ASCI code and category-specific regulations that the advertising ecosystem must adhere to.

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Complaint Outcomes

ASCI’s recommendations are a matter of public record. This section contains the outcomes of cases examined.

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Non-Compliance

The list of advertisers who continue to make misleading claims in their ads on various media despite repeated requests to modify them. Such cases are escalated to the government regulators for further action.

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Complaint Process

ASCI's complaint handling process is straightforward and accessible. We ensure a thorough review and swift action to uphold the integrity of advertising standards in India.

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