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Complaint Outcomes

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ASCI's recommendation are a matter of public record. This section contains the outcomes of cases examined.

  • Marico Limited - Parachute

    Not Upheld | General Public | 19 Dec 2024

    The TV advertisement is by Marico Limited promoting “Parachute Advansed Sampoorna Coconut Hair Oil” claiming, “It has coconut and 5 special herbs that make my hair longer, thicker and beautiful. Switch today to Parachute Advansed Sampoorna. Sampoorna matlab…Pooorna Care!”. The said claims are not in contravention of Chapter I of the ASCI Code. (2412-)...

  • Baypure Lifestyle Private Limited - Deconstruct

    Not Upheld | General Public | 17 Dec 2024

    The Website advertisement is by Baypure Lifestyle Private Limited promoting `Deconstruct NMF Oil Free Moisturizer’, claiming, “Oil Free Moisturizer”. The said claim is not in contravention of Chapter I of the ASCI Code. (2412-CCC.22)...

  • Bright Lifecare Private Limited - MuscleBlaze Biozyme Performance Whey

    Upheld | Suo Motu - NAMS (TAMS) | 16 Dec 2024

    The YouTube advertisement is by ‘Bright Lifecare Private Limited - MuscleBlaze Biozyme Performance Whey’ (Influencer – Siddhant Rai Sikand)’, which does not contain the permitted disclosure labels disclosing material connection. The said post is in contravention of Chapter I of the ASCI Code and ASCI’s Guidelines for Influencer Advertising in Digital Media. (2411-CCC.20)...

  • Bright Lifecare Private Limited - MuscleBlaze Biozyme Performance Whey

    Upheld | Suo Motu - NAMS (TAMS) | 16 Dec 2024

    The YouTube advertisement is by ‘Bright Lifecare Private Limited - MuscleBlaze Biozyme Performance Whey’ (Influencer – Siddhant Rai Sikand)’, which does not contain the permitted disclosure labels disclosing material connection. The said post is in contravention of Chapter I of the ASCI Code and ASCI’s Guidelines for Influencer Advertising in Digital Media. (2411-CCC.20)...

  • Wellversed Health Private Limited - Wellcore micronised creatine monohydrate

    Upheld | Suo Motu - NAMS (TAMS) | 16 Dec 2024

    The Instagram advertisement is by ‘Wellversed Health Private Limited - Wellcore micronised creatine monohydrate’ (Influencer – Komal Verma)’, which does not contain the permitted disclosure labels disclosing material connection. The said post is in contravention of Chapter I of the ASCI Code and ASCI’s Guidelines for Influencer Advertising in Digital Media. (2411-CCC.20)...

  • Edyssa - Edysaa

    Upheld | Suo Motu - NAMS (TAMS) | 16 Dec 2024

    The Instagram advertisement is by ‘Edyssa’ (Influencer – Komal Verma)’, which does not contain the permitted disclosure labels disclosing material connection. The said post is in contravention of Chapter I of the ASCI Code and ASCI’s Guidelines for Influencer Advertising in Digital Media. (2411-CCC.20)...

  • Marico Limited - Parachute

    Not Upheld | General Public | 19 Dec 2024

    The TV advertisement is by Marico Limited promoting “Parachute Advansed Sampoorna Coconut Hair Oil” claiming, “It has coconut and 5 special herbs that make my hair longer, thicker and beautiful. Switch today to Parachute Advansed Sampoorna. Sampoorna matlab…Pooorna Care!”. The said claims are not in contravention of Chapter I of the ASCI Code. (2412-)...

  • Baypure Lifestyle Private Limited - Deconstruct

    Not Upheld | General Public | 17 Dec 2024

    The Website advertisement is by Baypure Lifestyle Private Limited promoting `Deconstruct NMF Oil Free Moisturizer’, claiming, “Oil Free Moisturizer”. The said claim is not in contravention of Chapter I of the ASCI Code. (2412-CCC.22)...

  • Bright Lifecare Private Limited - MuscleBlaze Biozyme Performance Whey

    Upheld | Suo Motu - NAMS (TAMS) | 16 Dec 2024

    The YouTube advertisement is by ‘Bright Lifecare Private Limited - MuscleBlaze Biozyme Performance Whey’ (Influencer – Siddhant Rai Sikand)’, which does not contain the permitted disclosure labels disclosing material connection. The said post is in contravention of Chapter I of the ASCI Code and ASCI’s Guidelines for Influencer Advertising in Digital Media. (2411-CCC.20)...

  • Bright Lifecare Private Limited - MuscleBlaze Biozyme Performance Whey

    Upheld | Suo Motu - NAMS (TAMS) | 16 Dec 2024

    The YouTube advertisement is by ‘Bright Lifecare Private Limited - MuscleBlaze Biozyme Performance Whey’ (Influencer – Siddhant Rai Sikand)’, which does not contain the permitted disclosure labels disclosing material connection. The said post is in contravention of Chapter I of the ASCI Code and ASCI’s Guidelines for Influencer Advertising in Digital Media. (2411-CCC.20)...

  • Wellversed Health Private Limited - Wellcore micronised creatine monohydrate

    Upheld | Suo Motu - NAMS (TAMS) | 16 Dec 2024

    The Instagram advertisement is by ‘Wellversed Health Private Limited - Wellcore micronised creatine monohydrate’ (Influencer – Komal Verma)’, which does not contain the permitted disclosure labels disclosing material connection. The said post is in contravention of Chapter I of the ASCI Code and ASCI’s Guidelines for Influencer Advertising in Digital Media. (2411-CCC.20)...

  • Edyssa - Edysaa

    Upheld | Suo Motu - NAMS (TAMS) | 16 Dec 2024

    The Instagram advertisement is by ‘Edyssa’ (Influencer – Komal Verma)’, which does not contain the permitted disclosure labels disclosing material connection. The said post is in contravention of Chapter I of the ASCI Code and ASCI’s Guidelines for Influencer Advertising in Digital Media. (2411-CCC.20)...

  • Marico Limited - Parachute

    Not Upheld | General Public | 19 Dec 2024

    The TV advertisement is by Marico Limited promoting “Parachute Advansed Sampoorna Coconut Hair Oil” claiming, “It has coconut and 5 special herbs that make my hair longer, thicker and beautiful. Switch today to Parachute Advansed Sampoorna. Sampoorna matlab…Pooorna Care!”. The said claims are not in contravention of Chapter I of the ASCI Code. (2412-)...

  • Baypure Lifestyle Private Limited - Deconstruct

    Not Upheld | General Public | 17 Dec 2024

    The Website advertisement is by Baypure Lifestyle Private Limited promoting `Deconstruct NMF Oil Free Moisturizer’, claiming, “Oil Free Moisturizer”. The said claim is not in contravention of Chapter I of the ASCI Code. (2412-CCC.22)...

  • Bright Lifecare Private Limited - MuscleBlaze Biozyme Performance Whey

    Upheld | Suo Motu - NAMS (TAMS) | 16 Dec 2024

    The YouTube advertisement is by ‘Bright Lifecare Private Limited - MuscleBlaze Biozyme Performance Whey’ (Influencer – Siddhant Rai Sikand)’, which does not contain the permitted disclosure labels disclosing material connection. The said post is in contravention of Chapter I of the ASCI Code and ASCI’s Guidelines for Influencer Advertising in Digital Media. (2411-CCC.20)...

  • Bright Lifecare Private Limited - MuscleBlaze Biozyme Performance Whey

    Upheld | Suo Motu - NAMS (TAMS) | 16 Dec 2024

    The YouTube advertisement is by ‘Bright Lifecare Private Limited - MuscleBlaze Biozyme Performance Whey’ (Influencer – Siddhant Rai Sikand)’, which does not contain the permitted disclosure labels disclosing material connection. The said post is in contravention of Chapter I of the ASCI Code and ASCI’s Guidelines for Influencer Advertising in Digital Media. (2411-CCC.20)...

  • Wellversed Health Private Limited - Wellcore micronised creatine monohydrate

    Upheld | Suo Motu - NAMS (TAMS) | 16 Dec 2024

    The Instagram advertisement is by ‘Wellversed Health Private Limited - Wellcore micronised creatine monohydrate’ (Influencer – Komal Verma)’, which does not contain the permitted disclosure labels disclosing material connection. The said post is in contravention of Chapter I of the ASCI Code and ASCI’s Guidelines for Influencer Advertising in Digital Media. (2411-CCC.20)...

  • Edyssa - Edysaa

    Upheld | Suo Motu - NAMS (TAMS) | 16 Dec 2024

    The Instagram advertisement is by ‘Edyssa’ (Influencer – Komal Verma)’, which does not contain the permitted disclosure labels disclosing material connection. The said post is in contravention of Chapter I of the ASCI Code and ASCI’s Guidelines for Influencer Advertising in Digital Media. (2411-CCC.20)...

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