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ASCI’s recommendations are a matter of public record. This section contains the outcomes of cases examined.

  • Drools Pet Food Private Limited - Drools

    Upheld | Industry Member | 10 Nov 2025

    The product packaging is of `Drools Pet Food Private Limited - Adult Nutrition’, claiming, “0% fillers”, “Better Digestibility”, and “0% by product and Made without harmful by-product”. Claim, “0% fillers”, is not in contravention of Chapter I of the ASCI Code. Claims, “Better Digestibility”, and “0% by product and Made without harmful by-product”, contravened Chapter I of the ASCI Code.(2508-CCC.13)...

  • Adret Retail Private Limited - Kapiva

    Upheld | Industry Member | 10 Nov 2025

    The Facebook advertisement is by Adret Retail Pvt. Ltd.(Kapiva Ayurveda) promoting “Kapiva Active Foods Shilajit Energy Capsules”. The advertisement is in contravention of Chapters I and IV of the ASCI Code.(2506-CCC.08)...

  • The Sleep Company Comfort Grid Technologies Private Limited - The Sleep Company

    Upheld | Industry Member | 10 Nov 2025

    The Facebook advertisement is of The Sleep Company Comfort Grid Technologies Private Limited promoting `SmartGRID® SnowTec® Mattress’, claiming, “Stay 4°–6° Cooler All Night with SmartGRID® SnowTec® Mattress”, “Sleep on Snow”, and Visual Imagery (Snowy Environment). The said claims and the visual contravened Chapter I of the ASCI Code.(2509-CCC.16)...

  • Odoo IN Private Limited - Odoo

    Upheld | Industry Member | 10 Nov 2025

    The Website advertisement is of ODOO IN Private limited claiming, “TallyPrime enables you to create and maintain records of up to 99,999 companies”, “Tally is supported only in six countries”, and “Tally does not support ’Real Time Accounting’”. The said claims are in contravention of Chapters I and IV of the ASCI Code.(2509-CCC.16)...

  • KRBL Limited - India Gate

    Not Upheld | Industry Member | 10 Nov 2025

    The Website advertisement and the product packaging is of `KRBL Limited’ for the product – “Uplife Lite” claiming, “Uplife Lite-Soak - **”, “Lower Fat Intake- **”, and “Power of Gamma Oryzanol -*"...

  • Reckitt Benckiser (India) Private Limited - Durex

    Not Upheld | General Public | 10 Nov 2025

    The advertisement is of Reckitt Benckiser Healthcare India Pvt. Ltd promoting “Durex Invisible 003 Condom”. The advertisement is not in contravention of Chapter II of the ASCI Code. (2510-CCC.21)...

  • Drools Pet Food Private Limited - Drools

    Upheld | Industry Member | 10 Nov 2025

    The product packaging is of `Drools Pet Food Private Limited - Adult Nutrition’, claiming, “0% fillers”, “Better Digestibility”, and “0% by product and Made without harmful by-product”. Claim, “0% fillers”, is not in contravention of Chapter I of the ASCI Code. Claims, “Better Digestibility”, and “0% by product and Made without harmful by-product”, contravened Chapter I of the ASCI Code.(2508-CCC.13)...

  • Adret Retail Private Limited - Kapiva

    Upheld | Industry Member | 10 Nov 2025

    The Facebook advertisement is by Adret Retail Pvt. Ltd.(Kapiva Ayurveda) promoting “Kapiva Active Foods Shilajit Energy Capsules”. The advertisement is in contravention of Chapters I and IV of the ASCI Code.(2506-CCC.08)...

  • The Sleep Company Comfort Grid Technologies Private Limited - The Sleep Company

    Upheld | Industry Member | 10 Nov 2025

    The Facebook advertisement is of The Sleep Company Comfort Grid Technologies Private Limited promoting `SmartGRID® SnowTec® Mattress’, claiming, “Stay 4°–6° Cooler All Night with SmartGRID® SnowTec® Mattress”, “Sleep on Snow”, and Visual Imagery (Snowy Environment). The said claims and the visual contravened Chapter I of the ASCI Code.(2509-CCC.16)...

  • Odoo IN Private Limited - Odoo

    Upheld | Industry Member | 10 Nov 2025

    The Website advertisement is of ODOO IN Private limited claiming, “TallyPrime enables you to create and maintain records of up to 99,999 companies”, “Tally is supported only in six countries”, and “Tally does not support ’Real Time Accounting’”. The said claims are in contravention of Chapters I and IV of the ASCI Code.(2509-CCC.16)...

  • KRBL Limited - India Gate

    Not Upheld | Industry Member | 10 Nov 2025

    The Website advertisement and the product packaging is of `KRBL Limited’ for the product – “Uplife Lite” claiming, “Uplife Lite-Soak - **”, “Lower Fat Intake- **”, and “Power of Gamma Oryzanol -*"...

  • Reckitt Benckiser (India) Private Limited - Durex

    Not Upheld | General Public | 10 Nov 2025

    The advertisement is of Reckitt Benckiser Healthcare India Pvt. Ltd promoting “Durex Invisible 003 Condom”. The advertisement is not in contravention of Chapter II of the ASCI Code. (2510-CCC.21)...

  • Drools Pet Food Private Limited - Drools

    Upheld | Industry Member | 10 Nov 2025

    The product packaging is of `Drools Pet Food Private Limited - Adult Nutrition’, claiming, “0% fillers”, “Better Digestibility”, and “0% by product and Made without harmful by-product”. Claim, “0% fillers”, is not in contravention of Chapter I of the ASCI Code. Claims, “Better Digestibility”, and “0% by product and Made without harmful by-product”, contravened Chapter I of the ASCI Code.(2508-CCC.13)...

  • Adret Retail Private Limited - Kapiva

    Upheld | Industry Member | 10 Nov 2025

    The Facebook advertisement is by Adret Retail Pvt. Ltd.(Kapiva Ayurveda) promoting “Kapiva Active Foods Shilajit Energy Capsules”. The advertisement is in contravention of Chapters I and IV of the ASCI Code.(2506-CCC.08)...

  • The Sleep Company Comfort Grid Technologies Private Limited - The Sleep Company

    Upheld | Industry Member | 10 Nov 2025

    The Facebook advertisement is of The Sleep Company Comfort Grid Technologies Private Limited promoting `SmartGRID® SnowTec® Mattress’, claiming, “Stay 4°–6° Cooler All Night with SmartGRID® SnowTec® Mattress”, “Sleep on Snow”, and Visual Imagery (Snowy Environment). The said claims and the visual contravened Chapter I of the ASCI Code.(2509-CCC.16)...

  • Odoo IN Private Limited - Odoo

    Upheld | Industry Member | 10 Nov 2025

    The Website advertisement is of ODOO IN Private limited claiming, “TallyPrime enables you to create and maintain records of up to 99,999 companies”, “Tally is supported only in six countries”, and “Tally does not support ’Real Time Accounting’”. The said claims are in contravention of Chapters I and IV of the ASCI Code.(2509-CCC.16)...

  • KRBL Limited - India Gate

    Not Upheld | Industry Member | 10 Nov 2025

    The Website advertisement and the product packaging is of `KRBL Limited’ for the product – “Uplife Lite” claiming, “Uplife Lite-Soak - **”, “Lower Fat Intake- **”, and “Power of Gamma Oryzanol -*"...

  • Reckitt Benckiser (India) Private Limited - Durex

    Not Upheld | General Public | 10 Nov 2025

    The advertisement is of Reckitt Benckiser Healthcare India Pvt. Ltd promoting “Durex Invisible 003 Condom”. The advertisement is not in contravention of Chapter II of the ASCI Code. (2510-CCC.21)...

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