Complaint Outcomes – Advertising Case Decisions & Rulings

Colgate-Palmolive (India) Limited - Colgate
Not Upheld | Industry Member | 19 Nov 2025
The Fast Track Complaints Panel (FTCP) through a personal hearing heard the arguments of both the complainant and the Advertiser. The technical expert who reviewed the supporting evidence was present during the FTC meeting deliberations.(2511-FTC.12)...
U Me N Earth LLP - U Me N Earth LLP - Laundary Detergent Liquid
Upheld | Suo Motu - NAMS (TAMS) | 18 Nov 2025
The Website advertisement is by `U Me N Earth LLP’ promoting `Laundry Detergent Liquid’ claiming, “Non toxic & Biodegradable”. The said claim in the advertisement was found to be in contravention of Chapter I of the ASCI Code.(2307-CCC.10)...
Reckitt Benckiser (India) Private Limited - Durex
Not Upheld | General Public | 17 Nov 2025
The advertisement is by ‘Reckitt Benckiser Healthcare India Pvt. Ltd - Durex 003 Condom (Thinnest Condom Ever)”. The advertisement is not in contravention of Chapter II of the ASCI Code. (2511-CCC.22)...
PepsiCo India Holdings Private Limited - Mountain Dew
Not Upheld | General Public | 17 Nov 2025
The advertisement is by ‘PepsiCo India Holdings Private Limited - Mountain Dew” claiming, “Zyada Mountain Dew, Zyada Himmat”. The advertisement is not in contravention of the ASCI Code, and ASCI Guidelines for Disclaimers made in supporting, limiting or explaining claims made in Advertisements. (2511-CCC.22)...
Colgate-Palmolive (India) Limited - Colgate
Not Upheld | Industry Member | 14 Nov 2025
The Fast Track Complaints Panel (FTCP) through a personal hearing heard the arguments of both the complainant and the advertiser.(2511-FTC.11)...
L'Oreal India Private Limited - GARNIER BLACK NATURALS
Upheld | Suo Motu - NAMS (TAMS) | 12 Nov 2025
The TV commercial is by “L’Oreal India Private Limited – Garnier Black Naturals”. The claim “5X Shine” is not in contravention of the ASCI Code(2507-CCC.12). The claim “India's most trusted hair colour” is in contravention of Chapter I of the ASCI Code (2509-CCC-R.05)( 2507-CCC.12)...

Colgate-Palmolive (India) Limited - Colgate
Not Upheld | Industry Member | 19 Nov 2025
The Fast Track Complaints Panel (FTCP) through a personal hearing heard the arguments of both the complainant and the Advertiser. The technical expert who reviewed the supporting evidence was present during the FTC meeting deliberations.(2511-FTC.12)...
U Me N Earth LLP - U Me N Earth LLP - Laundary Detergent Liquid
Upheld | Suo Motu - NAMS (TAMS) | 18 Nov 2025
The Website advertisement is by `U Me N Earth LLP’ promoting `Laundry Detergent Liquid’ claiming, “Non toxic & Biodegradable”. The said claim in the advertisement was found to be in contravention of Chapter I of the ASCI Code.(2307-CCC.10)...
Reckitt Benckiser (India) Private Limited - Durex
Not Upheld | General Public | 17 Nov 2025
The advertisement is by ‘Reckitt Benckiser Healthcare India Pvt. Ltd - Durex 003 Condom (Thinnest Condom Ever)”. The advertisement is not in contravention of Chapter II of the ASCI Code. (2511-CCC.22)...
PepsiCo India Holdings Private Limited - Mountain Dew
Not Upheld | General Public | 17 Nov 2025
The advertisement is by ‘PepsiCo India Holdings Private Limited - Mountain Dew” claiming, “Zyada Mountain Dew, Zyada Himmat”. The advertisement is not in contravention of the ASCI Code, and ASCI Guidelines for Disclaimers made in supporting, limiting or explaining claims made in Advertisements. (2511-CCC.22)...
Colgate-Palmolive (India) Limited - Colgate
Not Upheld | Industry Member | 14 Nov 2025
The Fast Track Complaints Panel (FTCP) through a personal hearing heard the arguments of both the complainant and the advertiser.(2511-FTC.11)...
L'Oreal India Private Limited - GARNIER BLACK NATURALS
Upheld | Suo Motu - NAMS (TAMS) | 12 Nov 2025
The TV commercial is by “L’Oreal India Private Limited – Garnier Black Naturals”. The claim “5X Shine” is not in contravention of the ASCI Code(2507-CCC.12). The claim “India's most trusted hair colour” is in contravention of Chapter I of the ASCI Code (2509-CCC-R.05)( 2507-CCC.12)...

Colgate-Palmolive (India) Limited - Colgate
Not Upheld | Industry Member | 19 Nov 2025
The Fast Track Complaints Panel (FTCP) through a personal hearing heard the arguments of both the complainant and the Advertiser. The technical expert who reviewed the supporting evidence was present during the FTC meeting deliberations.(2511-FTC.12)...
U Me N Earth LLP - U Me N Earth LLP - Laundary Detergent Liquid
Upheld | Suo Motu - NAMS (TAMS) | 18 Nov 2025
The Website advertisement is by `U Me N Earth LLP’ promoting `Laundry Detergent Liquid’ claiming, “Non toxic & Biodegradable”. The said claim in the advertisement was found to be in contravention of Chapter I of the ASCI Code.(2307-CCC.10)...
Reckitt Benckiser (India) Private Limited - Durex
Not Upheld | General Public | 17 Nov 2025
The advertisement is by ‘Reckitt Benckiser Healthcare India Pvt. Ltd - Durex 003 Condom (Thinnest Condom Ever)”. The advertisement is not in contravention of Chapter II of the ASCI Code. (2511-CCC.22)...
PepsiCo India Holdings Private Limited - Mountain Dew
Not Upheld | General Public | 17 Nov 2025
The advertisement is by ‘PepsiCo India Holdings Private Limited - Mountain Dew” claiming, “Zyada Mountain Dew, Zyada Himmat”. The advertisement is not in contravention of the ASCI Code, and ASCI Guidelines for Disclaimers made in supporting, limiting or explaining claims made in Advertisements. (2511-CCC.22)...
Colgate-Palmolive (India) Limited - Colgate
Not Upheld | Industry Member | 14 Nov 2025
The Fast Track Complaints Panel (FTCP) through a personal hearing heard the arguments of both the complainant and the advertiser.(2511-FTC.11)...
L'Oreal India Private Limited - GARNIER BLACK NATURALS
Upheld | Suo Motu - NAMS (TAMS) | 12 Nov 2025
The TV commercial is by “L’Oreal India Private Limited – Garnier Black Naturals”. The claim “5X Shine” is not in contravention of the ASCI Code(2507-CCC.12). The claim “India's most trusted hair colour” is in contravention of Chapter I of the ASCI Code (2509-CCC-R.05)( 2507-CCC.12)...