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ASCI's recommendation are a matter of public record. This section contains the outcomes of cases examined.

  • Matrimony.com Limited - Kerala matrimony

    Upheld | Industry Member | 16 Apr 2025

    The TV advertisement and the YouTube advertisement is by `Matrimony.com – Kerala matrimony’ claiming, “No.1 Choice for Malayalis”. The said claim is in contravention of Chapter I of the ASCI Code.(2503-CCC.30)...

  • L'Oreal India Private Limited - L'Oreal Paris Glycolic Bright Dark Spot Brightening Serum

    Upheld | Suo Motu - NAMS (TAMS) | 07 Apr 2025

    The Instagram advertisement is by L'Oreal India Private Limited promoting `L'Oreal Paris Glycolic Bright Dark Spot Brightening Serum’, claiming, “Say goodbye to dark spots ...”, “...I haven't seen any new ones too”. The said claims are in contravention of Chapter I of the ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media. The celebrity in the advertisement is not in contravention of ASCI Guidelines for Celebrities in Advertising.(2502-CCC.27)...

  • Tigerexch - Tigerexch

    Exparte Resolution By Secretariat | Suo Motu - NAMS (TAMS) | 04 Apr 2025

    The website advertisement is by “Tigerexch”. The said advertisement is in contravention of Chapter III of the ASCI Code (2502-CCC.30)...

  • The Prakriti Electric Scooty - PRAKRITI E SCOOTY

    Upheld | Suo Motu - NAMS (TAMS) | 02 Apr 2025

    The TV Advertisement is “The Prakriti Electric Scooty - ESPA Electric Scooty”Claiming Claim (in Bengali) as translated in English, "Have the mileage that cross century in just one charge”,...

  • S9 Aquatech - water softner

    Upheld | Suo Motu - NAMS (TAMS) | 02 Apr 2025

    The facebook Advertisement is “S9 Aquatech – water softner”Claiming , “Eco-friendly, chemical-free solution”,...

  • Magic Blue - Diesel Exhaust Fluid

    Upheld | Suo Motu - NAMS (TAMS) | 02 Apr 2025

    The facebook Advertisement is “Magic Blue - Diesel Exhaust Fluid” Claiming , “Eco-Friendly”,...

  • Matrimony.com Limited - Kerala matrimony

    Upheld | Industry Member | 16 Apr 2025

    The TV advertisement and the YouTube advertisement is by `Matrimony.com – Kerala matrimony’ claiming, “No.1 Choice for Malayalis”. The said claim is in contravention of Chapter I of the ASCI Code.(2503-CCC.30)...

  • L'Oreal India Private Limited - L'Oreal Paris Glycolic Bright Dark Spot Brightening Serum

    Upheld | Suo Motu - NAMS (TAMS) | 07 Apr 2025

    The Instagram advertisement is by L'Oreal India Private Limited promoting `L'Oreal Paris Glycolic Bright Dark Spot Brightening Serum’, claiming, “Say goodbye to dark spots ...”, “...I haven't seen any new ones too”. The said claims are in contravention of Chapter I of the ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media. The celebrity in the advertisement is not in contravention of ASCI Guidelines for Celebrities in Advertising.(2502-CCC.27)...

  • Tigerexch - Tigerexch

    Exparte Resolution By Secretariat | Suo Motu - NAMS (TAMS) | 04 Apr 2025

    The website advertisement is by “Tigerexch”. The said advertisement is in contravention of Chapter III of the ASCI Code (2502-CCC.30)...

  • The Prakriti Electric Scooty - PRAKRITI E SCOOTY

    Upheld | Suo Motu - NAMS (TAMS) | 02 Apr 2025

    The TV Advertisement is “The Prakriti Electric Scooty - ESPA Electric Scooty”Claiming Claim (in Bengali) as translated in English, "Have the mileage that cross century in just one charge”,...

  • S9 Aquatech - water softner

    Upheld | Suo Motu - NAMS (TAMS) | 02 Apr 2025

    The facebook Advertisement is “S9 Aquatech – water softner”Claiming , “Eco-friendly, chemical-free solution”,...

  • Magic Blue - Diesel Exhaust Fluid

    Upheld | Suo Motu - NAMS (TAMS) | 02 Apr 2025

    The facebook Advertisement is “Magic Blue - Diesel Exhaust Fluid” Claiming , “Eco-Friendly”,...

  • Matrimony.com Limited - Kerala matrimony

    Upheld | Industry Member | 16 Apr 2025

    The TV advertisement and the YouTube advertisement is by `Matrimony.com – Kerala matrimony’ claiming, “No.1 Choice for Malayalis”. The said claim is in contravention of Chapter I of the ASCI Code.(2503-CCC.30)...

  • L'Oreal India Private Limited - L'Oreal Paris Glycolic Bright Dark Spot Brightening Serum

    Upheld | Suo Motu - NAMS (TAMS) | 07 Apr 2025

    The Instagram advertisement is by L'Oreal India Private Limited promoting `L'Oreal Paris Glycolic Bright Dark Spot Brightening Serum’, claiming, “Say goodbye to dark spots ...”, “...I haven't seen any new ones too”. The said claims are in contravention of Chapter I of the ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media. The celebrity in the advertisement is not in contravention of ASCI Guidelines for Celebrities in Advertising.(2502-CCC.27)...

  • Tigerexch - Tigerexch

    Exparte Resolution By Secretariat | Suo Motu - NAMS (TAMS) | 04 Apr 2025

    The website advertisement is by “Tigerexch”. The said advertisement is in contravention of Chapter III of the ASCI Code (2502-CCC.30)...

  • The Prakriti Electric Scooty - PRAKRITI E SCOOTY

    Upheld | Suo Motu - NAMS (TAMS) | 02 Apr 2025

    The TV Advertisement is “The Prakriti Electric Scooty - ESPA Electric Scooty”Claiming Claim (in Bengali) as translated in English, "Have the mileage that cross century in just one charge”,...

  • S9 Aquatech - water softner

    Upheld | Suo Motu - NAMS (TAMS) | 02 Apr 2025

    The facebook Advertisement is “S9 Aquatech – water softner”Claiming , “Eco-friendly, chemical-free solution”,...

  • Magic Blue - Diesel Exhaust Fluid

    Upheld | Suo Motu - NAMS (TAMS) | 02 Apr 2025

    The facebook Advertisement is “Magic Blue - Diesel Exhaust Fluid” Claiming , “Eco-Friendly”,...

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