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Complaint Outcomes

Detailed bar chart showing the distribution of complaint outcomes across various categories such as resolved, pending, and escalated

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ASCI’s recommendations are a matter of public record. This section contains the outcomes of cases examined.

  • BigMuscles Nutrition Private Limited - BigMuscles Nutrition

    Upheld | General Public | 11 Aug 2026

    The Instagram advertisement is by an influencer (Sahil Bhandari) promoting the advertiser – `BigMuscles Nutrition Private Limited - Karnage Pre Workout’. The advertisement is in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. [2605-CCC.06]...

  • BigMuscles Nutrition Private Limited - Big Muscle Nutrition

    Upheld | General Public | 11 Aug 2026

    The Instagram advertisement is by an influencer (Sahil Bhandari) promoting `BigMuscles Nutrition Private Limited - Big Muscle Nutrition Clean Protein Performance’, claiming, “100% Clean Natural Ingredients”, “Isme jo protein hai vo bana hai 100% cow milk se jo direct source hua hai farm across Europe”. The advertisement is in contravention of Chapter I of the ASCI Code, and ASCI Guidelines for Influencer Advertising in Digital Media. [2606-CCC.09]...

  • Shree Jayshree Pharmaceuticals Private Limited - Dantavali

    Upheld | General Public | 11 Aug 2026

    The Product Packaging is of `Shree Jayshree Pharmaceuticals Private Limited - Dantavali Gum Massage powder’, claiming, “To prevent and Improve Lock Jaws”, and “Heals tonsilitis”. The said claims are in contravention of Chapter I of the ASCI Code. [2606-CCC.09]...

  • Henkel Adhesives Technologies India Private Limited - Schwarzkopf Professional

    Upheld | Consumer Organization | 11 Aug 2026

    The Instagram advertisement is of Henkel Adhesives Technologies India Private Limited promoting `Schwarzkopf Professional - New Bonacure Repair Rescue Shampoo & Treatment Mask’, claiming, “Reverse 3 years of damage in 1 use”, “Powered by Care Boost Complex and Arginine” and “Started using the NEW Bonacure Repair Rescue Shampoo & Treatment Mask by Schwarzkopf Professional”. The said claims are in contravention of Chapter I , Guidelines for Influencer advertising in Digital Media and...

  • BlueTyga Fashions Private Limited - Blue Tyga Sunscreen Jacket

    Upheld | Suo Moto | 31 Jul 2026

    The YouTube advertisement is of `Blue Tyga Fashions Private Limited - Blue Tyga Sunscreen Jacket’, claiming, “98% UVA UVB protection”, “It blocks more than 98% of UVA and UVB rays”, and “India's 1st Sunscreen Jacket”. Claims, “It blocks more than 98% of UVA and UVB rays”, and “98% UVA UVB protection”, are not in contravention of Chapter I of the ASCI Code. Claim, “India's 1st Sunscreen Jacket”, contravened Chapter I of the ASCI Code. The advertisement is in contra...

  • Sea Beauty - Sea Beauty Tan Polish Face & Body

    Upheld | Suo Motu - NAMS (TAMS) | 31 Jul 2026

    The website advertisement is by “Sea Beauty - Sea Beauty Tan Polish Face & Body" claiming "Remove 10 Years Old Tan”, “Brightens Skin and Reduces Dark spots". This advertisement is in contravention of Chapter I of the ASCI Code (2607-CCC.10)...

  • BigMuscles Nutrition Private Limited - BigMuscles Nutrition

    Upheld | General Public | 11 Aug 2026

    The Instagram advertisement is by an influencer (Sahil Bhandari) promoting the advertiser – `BigMuscles Nutrition Private Limited - Karnage Pre Workout’. The advertisement is in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. [2605-CCC.06]...

  • BigMuscles Nutrition Private Limited - Big Muscle Nutrition

    Upheld | General Public | 11 Aug 2026

    The Instagram advertisement is by an influencer (Sahil Bhandari) promoting `BigMuscles Nutrition Private Limited - Big Muscle Nutrition Clean Protein Performance’, claiming, “100% Clean Natural Ingredients”, “Isme jo protein hai vo bana hai 100% cow milk se jo direct source hua hai farm across Europe”. The advertisement is in contravention of Chapter I of the ASCI Code, and ASCI Guidelines for Influencer Advertising in Digital Media. [2606-CCC.09]...

  • Shree Jayshree Pharmaceuticals Private Limited - Dantavali

    Upheld | General Public | 11 Aug 2026

    The Product Packaging is of `Shree Jayshree Pharmaceuticals Private Limited - Dantavali Gum Massage powder’, claiming, “To prevent and Improve Lock Jaws”, and “Heals tonsilitis”. The said claims are in contravention of Chapter I of the ASCI Code. [2606-CCC.09]...

  • Henkel Adhesives Technologies India Private Limited - Schwarzkopf Professional

    Upheld | Consumer Organization | 11 Aug 2026

    The Instagram advertisement is of Henkel Adhesives Technologies India Private Limited promoting `Schwarzkopf Professional - New Bonacure Repair Rescue Shampoo & Treatment Mask’, claiming, “Reverse 3 years of damage in 1 use”, “Powered by Care Boost Complex and Arginine” and “Started using the NEW Bonacure Repair Rescue Shampoo & Treatment Mask by Schwarzkopf Professional”. The said claims are in contravention of Chapter I , Guidelines for Influencer advertising in Digital Media and...

  • BlueTyga Fashions Private Limited - Blue Tyga Sunscreen Jacket

    Upheld | Suo Motu | 31 Jul 2026

    The YouTube advertisement is of `Blue Tyga Fashions Private Limited - Blue Tyga Sunscreen Jacket’, claiming, “98% UVA UVB protection”, “It blocks more than 98% of UVA and UVB rays”, and “India's 1st Sunscreen Jacket”. Claims, “It blocks more than 98% of UVA and UVB rays”, and “98% UVA UVB protection”, are not in contravention of Chapter I of the ASCI Code. Claim, “India's 1st Sunscreen Jacket”, contravened Chapter I of the ASCI Code. The advertisement is in contra...

  • Sea Beauty - Sea Beauty Tan Polish Face & Body

    Upheld | Suo Motu - NAMS (TAMS) | 31 Jul 2026

    The website advertisement is by “Sea Beauty - Sea Beauty Tan Polish Face & Body" claiming "Remove 10 Years Old Tan”, “Brightens Skin and Reduces Dark spots". This advertisement is in contravention of Chapter I of the ASCI Code (2607-CCC.10)...

  • BigMuscles Nutrition Private Limited - BigMuscles Nutrition

    Upheld | General Public | 11 Aug 2026

    The Instagram advertisement is by an influencer (Sahil Bhandari) promoting the advertiser – `BigMuscles Nutrition Private Limited - Karnage Pre Workout’. The advertisement is in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. [2605-CCC.06]...

  • BigMuscles Nutrition Private Limited - Big Muscle Nutrition

    Upheld | General Public | 11 Aug 2026

    The Instagram advertisement is by an influencer (Sahil Bhandari) promoting `BigMuscles Nutrition Private Limited - Big Muscle Nutrition Clean Protein Performance’, claiming, “100% Clean Natural Ingredients”, “Isme jo protein hai vo bana hai 100% cow milk se jo direct source hua hai farm across Europe”. The advertisement is in contravention of Chapter I of the ASCI Code, and ASCI Guidelines for Influencer Advertising in Digital Media. [2606-CCC.09]...

  • Shree Jayshree Pharmaceuticals Private Limited - Dantavali

    Upheld | General Public | 11 Aug 2026

    The Product Packaging is of `Shree Jayshree Pharmaceuticals Private Limited - Dantavali Gum Massage powder’, claiming, “To prevent and Improve Lock Jaws”, and “Heals tonsilitis”. The said claims are in contravention of Chapter I of the ASCI Code. [2606-CCC.09]...

  • Henkel Adhesives Technologies India Private Limited - Schwarzkopf Professional

    Upheld | Consumer Organization | 11 Aug 2026

    The Instagram advertisement is of Henkel Adhesives Technologies India Private Limited promoting `Schwarzkopf Professional - New Bonacure Repair Rescue Shampoo & Treatment Mask’, claiming, “Reverse 3 years of damage in 1 use”, “Powered by Care Boost Complex and Arginine” and “Started using the NEW Bonacure Repair Rescue Shampoo & Treatment Mask by Schwarzkopf Professional”. The said claims are in contravention of Chapter I , Guidelines for Influencer advertising in Digital Media and...

  • BlueTyga Fashions Private Limited - Blue Tyga Sunscreen Jacket

    Upheld | Suo Moto | 31 Jul 2026

    The YouTube advertisement is of `Blue Tyga Fashions Private Limited - Blue Tyga Sunscreen Jacket’, claiming, “98% UVA UVB protection”, “It blocks more than 98% of UVA and UVB rays”, and “India's 1st Sunscreen Jacket”. Claims, “It blocks more than 98% of UVA and UVB rays”, and “98% UVA UVB protection”, are not in contravention of Chapter I of the ASCI Code. Claim, “India's 1st Sunscreen Jacket”, contravened Chapter I of the ASCI Code. The advertisement is in contra...

  • Sea Beauty - Sea Beauty Tan Polish Face & Body

    Upheld | Suo Motu - NAMS (TAMS) | 31 Jul 2026

    The website advertisement is by “Sea Beauty - Sea Beauty Tan Polish Face & Body" claiming "Remove 10 Years Old Tan”, “Brightens Skin and Reduces Dark spots". This advertisement is in contravention of Chapter I of the ASCI Code (2607-CCC.10)...

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