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Complaint Outcomes

Detailed bar chart showing the distribution of complaint outcomes across various categories such as resolved, pending, and escalated

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ASCI’s recommendations are a matter of public record. This section contains the outcomes of cases examined.

  • TRDP Happy World Private Limited - Mario

    Not Upheld | General Public | 04 Nov 2026

    The print advertisement of 'Mario Noodles' claiming  “Exam, results ka good luck charm!”. The ad shows a bowl of noodles, product packs, and a schoolgirl enjoying the product, with “100/100” imagery highlighting academic success, is not in contravention of ASCI Code (2605-CCC.06)....

  • Aditya Birla Group - UltraTech Cement Limited

    Upheld | General Public | 04 Nov 2026

    The print advertisment of 'Aditya Birla Group- UltraTech Cement' claiming 'UltraTech is Now The World’s largest cement company* with Disclaimer *by sales volume and capacity, excluding China. Creative Visualisation. The said claims are in contravention of Chapter I of the ASCI Code. (2605-CCC.06) ...

  • PEP Technologies Private Limited - Mcaffeine High Shine Glossy Hair Shampoo & Conditioner

    Upheld | Suo Moto | 04 Nov 2026

    The influencer ‘ Swati Bhambra ’ is promoting the brand ‘PEP Technologies Private Limited - Mcaffeine High Shine Glossy Hair Shampoo & Conditioner’ in her Instagram post ....

  • Onesto Labs Private Limited - Bare Anatomy Anti Dandruff Shampoo

    Upheld | Suo Motu - NAMS (TAMS) | 03 Nov 2026

    The Instagram advertisement is by “Onesto Labs Private Limited - Bare Anatomy Anti Dandruff Shampoo (Influencer - Mann Vaishnav) . This advertisement is not in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media (2604-CCC.02). ...

  • PID India Private Limited - Alan Truman Blow Dryer Brush

    Upheld | Suo Moto | 03 Nov 2026

    The Instagram advertisement is by “PID Imports India Private Limited - Alan Truman Blow Dryer Brush’ (Influencer - Sakina Motiwala) (2605-CCC.05). This advertisement not in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media (2605-CCC.05)....

  • Green Pyramid Biotech Private Limited - Sophab

    Not Upheld | General Public | 30 Oct 2026

    The product packaging is of `Green Pyramid Biotech Private Limited - Sophab Vegetable and Fruit Wash’. The product packaging is not in contravention of Chapter I of the ASCI Code. [2610-CCC.20]...

  • TRDP Happy World Private Limited - Mario

    Not Upheld | General Public | 04 Nov 2026

    The print advertisement of 'Mario Noodles' claiming  “Exam, results ka good luck charm!”. The ad shows a bowl of noodles, product packs, and a schoolgirl enjoying the product, with “100/100” imagery highlighting academic success, is not in contravention of ASCI Code (2605-CCC.06)....

  • Aditya Birla Group - UltraTech Cement Limited

    Upheld | General Public | 04 Nov 2026

    The print advertisment of 'Aditya Birla Group- UltraTech Cement' claiming 'UltraTech is Now The World’s largest cement company* with Disclaimer *by sales volume and capacity, excluding China. Creative Visualisation. The said claims are in contravention of Chapter I of the ASCI Code. (2605-CCC.06) ...

  • PEP Technologies Private Limited - Mcaffeine High Shine Glossy Hair Shampoo & Conditioner

    Upheld | Suo Motu | 04 Nov 2026

    The influencer ‘ Swati Bhambra ’ is promoting the brand ‘PEP Technologies Private Limited - Mcaffeine High Shine Glossy Hair Shampoo & Conditioner’ in her Instagram post ....

  • Onesto Labs Private Limited - Bare Anatomy Anti Dandruff Shampoo

    Upheld | Suo Motu - NAMS (TAMS) | 03 Nov 2026

    The Instagram advertisement is by “Onesto Labs Private Limited - Bare Anatomy Anti Dandruff Shampoo (Influencer - Mann Vaishnav) . This advertisement is not in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media (2604-CCC.02). ...

  • PID India Private Limited - Alan Truman Blow Dryer Brush

    Upheld | Suo Motu | 03 Nov 2026

    The Instagram advertisement is by “PID Imports India Private Limited - Alan Truman Blow Dryer Brush’ (Influencer - Sakina Motiwala) (2605-CCC.05). This advertisement not in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media (2605-CCC.05)....

  • Green Pyramid Biotech Private Limited - Sophab

    Not Upheld | General Public | 30 Oct 2026

    The product packaging is of `Green Pyramid Biotech Private Limited - Sophab Vegetable and Fruit Wash’. The product packaging is not in contravention of Chapter I of the ASCI Code. [2610-CCC.20]...

  • TRDP Happy World Private Limited - Mario

    Not Upheld | General Public | 04 Nov 2026

    The print advertisement of 'Mario Noodles' claiming  “Exam, results ka good luck charm!”. The ad shows a bowl of noodles, product packs, and a schoolgirl enjoying the product, with “100/100” imagery highlighting academic success, is not in contravention of ASCI Code (2605-CCC.06)....

  • Aditya Birla Group - UltraTech Cement Limited

    Upheld | General Public | 04 Nov 2026

    The print advertisment of 'Aditya Birla Group- UltraTech Cement' claiming 'UltraTech is Now The World’s largest cement company* with Disclaimer *by sales volume and capacity, excluding China. Creative Visualisation. The said claims are in contravention of Chapter I of the ASCI Code. (2605-CCC.06) ...

  • PEP Technologies Private Limited - Mcaffeine High Shine Glossy Hair Shampoo & Conditioner

    Upheld | Suo Moto | 04 Nov 2026

    The influencer ‘ Swati Bhambra ’ is promoting the brand ‘PEP Technologies Private Limited - Mcaffeine High Shine Glossy Hair Shampoo & Conditioner’ in her Instagram post ....

  • Onesto Labs Private Limited - Bare Anatomy Anti Dandruff Shampoo

    Upheld | Suo Motu - NAMS (TAMS) | 03 Nov 2026

    The Instagram advertisement is by “Onesto Labs Private Limited - Bare Anatomy Anti Dandruff Shampoo (Influencer - Mann Vaishnav) . This advertisement is not in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media (2604-CCC.02). ...

  • PID India Private Limited - Alan Truman Blow Dryer Brush

    Upheld | Suo Moto | 03 Nov 2026

    The Instagram advertisement is by “PID Imports India Private Limited - Alan Truman Blow Dryer Brush’ (Influencer - Sakina Motiwala) (2605-CCC.05). This advertisement not in contravention of Chapter I ASCI Code and ASCI Guidelines for Influencer Advertising in Digital Media (2605-CCC.05)....

  • Green Pyramid Biotech Private Limited - Sophab

    Not Upheld | General Public | 30 Oct 2026

    The product packaging is of `Green Pyramid Biotech Private Limited - Sophab Vegetable and Fruit Wash’. The product packaging is not in contravention of Chapter I of the ASCI Code. [2610-CCC.20]...

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