Complaint Outcomes

Kent Ro Systems Limited - Kent RO

Upheld | Industry Member | 14 Jan 2026

The YouTube advertisement is of Kent Ro Systems Limited promoting `Kent RO Water Purifiers’ claiming, “Longer filter life means compromising on purity”, “to increase filter’s life, its pores are made larger” and that this leads to impurities in water, and consequently water is not “fully pure”. The said claims are in contravention of Chapters I and IV of the ASCI Code.(2512-CCC.27)...

Analemma Commerce Private Limited - Yardley London

Upheld | Consumer Organization | 29 Dec 2025

The Facebook advertisement is by an influencer (Rishika Paul) promoting “Analemma Commerce Private Limited - Yardley London English Lavender Deodorant Roll-On”, claiming, “With @myyardley Roll-On, I get long lasting fragrance, smooth underarms, and all-day ease through every outfit trial”. The said claim is in contravention of Chapter 1 of the ASCI Code, and the advertisement contravened ASCI Guidelines for Influencer Advertising in Digital Media.(2512-CCC.27) ...

New Delhi Television Limited - NDTV

Upheld | Industry Member | 29 Dec 2025

The YouTube advertisement is by New Delhi Television Limited claiming, “NDTV Dominates Bihar Verdict Day With 46.6% Market Share On Counting Day”. The said claim is in contravention of Chapter I of the ASCI Code.(2512-CCC.27)...

Colgate-Palmolive (India) Limited - Colgate

Not Upheld | Industry Member | 26 Dec 2025

IRP Recommendation on FTC Recommendation of - Fast Track Complaint received against the television advertisement of “Colgate-Palmolive Limited - Colgate Max Fresh Toothpaste, Red Gel Paste”, from Hindustan Unilever Limited.2512-IRP.09 (2025-10-28-2-FTC.49189(2511-FTC.11)...

More Retail Private Limited - More

Upheld | General Public | 18 Dec 2025

The digital mobile app advertisement is of `More Retail Private Limited - More Sunfeast Dark Fantasy Choco Fills Cookies Biscuits - 600 g / 48 packs’. The advertisement is in contravention of Chapter I of the ASCI Code. (2512-CCC.25)...

Reckitt Benckiser (India) Private Limited - Durex

Upheld | General Public | 18 Dec 2025

The advertisement is of Reckitt Benckiser Healthcare India Pvt. Ltd promoting `Durex Invisible 003 Condom’. The advertisement is in contravention of Chapter II of the ASCI Code. (2512-CCC.25)...