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Mohani Tea Leaves Private Limited - Mohani Tea

Recommendation: Upheld | Medium: Suo Moto

In the absence of a written response along with documents for substantiation on or before the prescribed due date, the ASCI Secretariat considered this complaint exparte. Claim, “India’s first tea company that provides integrated tea solutions right from procurement, processing, manufacturing upto export", was not substantiated with verifiable comparative data of the advertiser's tea company versus other similar tea companies in India to prove that they are the first amongst all the others to provide integrated tea solutions as claimed. The claim was not backed by an independent third party validation. The claim is misleading by exaggeration This advertisement is in contravention of Chapter I, 1.1 and 1.4 of the ASCI Code. This complaint was UPHELD by Secretariat.