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Veganarke Enterprises Private Limited - ONE GOOD VEGAN GHEE

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

In the absence of a written response along with documents for substantiation on or before the prescribed due date, the ASCI Secretariat considered this complaint exparte. Claim, “Protects your Heart”, was not substantiated with clinical evidence of product efficacy or any clinical test reports/ third party reports for product efficacy to prove that the product protects heart. The claim is misleading by exaggeration and is likely to lead to widespread disappointment in the minds of consumers. This advertisement is in contravention of Chapter I, 1.1, 1.4 and 1.5 of the ASCI Code. This complaint was UPHELD by Secretariat.