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Godrej Consumer Products Limited - Cinthol

Recommendation: Not Upheld | Medium: General Public

The Consumer Complaints Council (CCC) viewed the TVC / YouTube advertisement (https://www.youtube.com/watch?v=zCXQPYJCKus) and considered the complaint. The CCC observed that the advertisement starts with a girl enjoying a refreshing bath under a waterfall using `Cinthol Foam Body Wash’. Suddenly, some playful monkeys appear and steal the bottle. As they have fun with the foam, the girl approaches them and decides to share the foam with them, bringing smiles all around. The CCC did not consider the advertisement to be objectionable, and concluded that the advertisement is not in contravention of the ASCI Code. This complaint was NOT UPHELD.