fbpx
×

Foxtale Consumer Private Limited - FoxTale Eye Candy Firming Eye Gel

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

In the absence of a written response along with documents for substantiation on or before the prescribed due date, the ASCI Secretariat considered this complaint exparte. Claims, "Firmer and lifted under eyes", “No more Dark Circles & Wrinkles”, and " Brighter Under Eyes in 10 Days", were not substantiated with clinical evidence or with clinical third party test reports for product efficacy to prove that the advertiser’s product firms and lifts under eyes, removes dark circles and wrinkles, and brightens under eyes in 10 days as claimed. The source for the claims is not indicated in the advertisement. The claims are misleading by exaggeration and are likely to lead to widespread disappointment in the minds of consumers. This advertisement is in contravention of Chapter I, Clauses 1.1, 1.2, 1.4 and 1.5 of the ASCI Code. This complaint was UPHELD by Secretariat.