InterGlobe Aviation Limited (IndiGo) - IndiGo

Recommendation: Not Upheld | Medium: General Public

The ASCI had approached the advertiser (InterGlobe Aviation) and the influencer (Anushka Rathod) for their respective responses in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser and the influencer with a request to respond to the same. They were also offered an opportunity for a telecon with the ASCI Secretariat which they did not avail, and the advertiser and the influencer submitted their response. The advertiser provided a signed copy of the declaration as part of their submissions. The influencer replied that, “… LinkedIn post is not sponsored. I spoke about it as a creator because it is a good loyalty program” . The Consumer Complaints Council (CCC) viewed the LinkedIn post (https://www.linkedin.com/posts/anushka-rathod_travel-airlineloyaltyprogram-finance-activity-7278326265370079232-sc7L/?utm_source=share&utm_medium=member_desktop), considered the complaint, and the response from the advertiser and the influencer. The CCC observed that the advertisement shows an influencer promoting the advertiser’s loyalty program. The influencer clarified that the LinkedIn post is not part of any paid collaboration or a sponsored content. The CCC took note of the advertiser’s response that the influencer has no paid connection with the advertiser. As proof, the advertiser submitted a signed declaration of having no material connection directly or indirectly with the influencer. Based on this evidence, the CCC concluded that the LinkedIn advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. This complaint was NOT UPHELD.