Marketmasters Academy - Marketmasters Academy

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

In the absence of a written response along with documents for substantiation on or before the prescribed due date, the ASCI Secretariat considered this complaint exparte. Claims, “100% Job Guarantee with written Agreement Letter”, and “100% Job Placement”, were not substantiated with authentic supporting data such as the batch size of students per year, detailed list of students and evidence to support their enrolment, contact details of students for verification, list of students who were placed through the advertiser’s academy in relevant industry sectors on completion of their courses, their appointment letters, list of students who were not placed and the reason for their non-placement, nor any independent audit or verification certificate. Furthermore, the advertisement did not have any disclaimers to indicate “Past record is no guarantee of future job prospects” nor did it have a declaration of the total number of students placed out from the passed class. The claims are misleading by exaggeration and are likely to lead to widespread disappointment in the minds of students. Claim - "100% Job Assistant With Satisfaction" - While the advertiser may be providing job assistant to their students, the use of 100% numerical claim is not relevant for “job assistant” claim. There cannot be a percentage assigned to any job assistant claim such as 40% or 80% assistant. The use of “100%” as a descriptor in the claim is misleading by implication. This advertisement is in contravention of Chapter I, Clauses 1.1, 1.4 and 1.5 of the ASCI Code, and ASCI Guidelines for Advertising Of Educational Institutions and Programs. This complaint was UPHELD by Secretariat.