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Procter & Gamble Hygiene & Health Care Limited - Whisper Ultra

Recommendation: Not Upheld | Medium: General Public

The Consumer Complaints Council (CCC) viewed the TVC / YouTube advertisement (https://www.youtube.com/watch?v=F9oqbO6L5UY) and considered the complaints. The CCC observed that the advertisement is promoting a sanitary napkin product. It features a visible period leak with a red stain on the model’s pants. The CCC discussed that the advertisement aims to address menstrual leakage and demonstrate the product's effectiveness in managing such situations. The CCC did not consider the advertisement to be objectionable, and concluded that in the context of the advertisement for the product being promoted, the visuals shown are not likely to cause grave and widespread offence. The advertisement is not in contravention of the ASCI Code. The complaints were NOT UPHELD.