Mudrex - Mudrex

Recommendation: Upheld | Medium: Suo Motu - NAMS (Reech)

In the absence of required action on or before the prescribed due date, the ASCI Secretariat considered this complaint Ex-parte. Advertisement shows an Influencer promoting a cryptocurrency investment platform. The advertisement does not carry a disclosure label that clearly identifies it as an advertisement. The influencer / owner of the brand (advertiser) have not disclosed details regarding any material connection, monetary or non-monetary between the brand owner and the influencer nor does it indicate whether or not the influencer was paid to post the details of the advertiser’s cryptocurrency investment platform. The influencer has not mentioned any disclosure labels such as "Advertisement", "Ad", "Sponsored", "Collaboration", “Partnership”, "Employee", "Free Gift", “Paid Partnership”, “Affiliate”, at the start of the advertisement. The advertisement is misleading by omission and exploits consumers' lack of knowledge. Since necessary disclosures were not inserted in the captioned advertisement, this advertisement is in Chapter I, Clauses 1.4 and 1.5 of the ASCI Code, and Clause 1, 1.1(a), and 1.3(a) of ASCI Guidelines for Influencer Advertising in Digital Media. This complaint was UPHELD by Secretariat.