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VIKRAM KADAK DUST TEA - VIKRAM KADAK DUST TEA

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

In the absence of a written response along with documents for substantiation on or before the prescribed due date, the ASCI Secretariat considered this complaint exparte. Voice-over claim(in hindi) as translated, "1 spoon of Vikram tea is equivalent to 1.5 spoon of any other tea brands", was not substantiated with evidence of comparison to prove that 1 spoon of advertiser’s tea powder provides the same strength, flavor, etc, as a 1.5 spoon of other tea powder brands. The claim is misleading by exaggeration and is likely to lead to widespread disappointment in the minds of consumers. This advertisement is in contravention of Chapter I, 1.1, 1.4 and 1.5 of the ASCI Code..…..This complaint was UPHELD by Secretariat.