L. Liladhar & Co. - L. Liladhar & Co. - Nandi International

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

In the absence of a written response along with documents for substantiation on or before the prescribed due date, the ASCI Secretariat considered this complaint exparte. Objection: ASCI observes that the advertisement contains images and references to Paris Olympic winners ‘Manu Bhaker & Sarabjot Singh’ for promoting their brand " L. Liladhar & Co. Nandi International". The advertiser has used the images of the Olympian Medalists Manu Bhaker and Sarabjot Singh for promoting their company/brands. The advertiser has not provided evidence of express permission obtained from Manu Bhaker and Sarabjot Singh for using their images in the advertisement. Without seeking consent from Manu Bhaker and Sarabjot Singh, the advertiser presents their images and uses their names in the advertisement which confers an unjustified advantage on the advertiser. The advertisement is misleading. This advertisement is in contravention of Chapter I, Clauses 1.3 and 1.4 of the ASCI Code. This complaint was UPHELD by Secretariat.