Worlds of Wonder - Entertainment City Limited

Recommendation: Upheld | Medium: Suo Motu - NAMS (TAMS)

In the absence of a written response along with documents for substantiation on or before the prescribed due date, the ASCI Secretariat considered this complaint exparte. Objection: ASCI observes that the advertisement contains image and reference to Paris Olympic winner ‘Manu Bhaker’ for promoting their brand "Worlds Of Wonder". The advertiser has used the image of the Olympian Medalist Manu Bhaker for promoting their water park - "Worlds Of Wonder”. The advertiser has not provided evidence of express permission obtained from Manu Bhaker for using her image in the advertisement. Without seeking consent from Manu Bhaker, the advertiser presents her image and uses her name in the advertisement which confers an unjustified advantage on the advertiser. The advertisement is misleading. This advertisement is in contravention of Chapter I, Clauses 1.3 and 1.4 of the ASCI Code. This complaint was UPHELD by Secretariat.