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ASCI's recommendation are a matter of public record. This section contains the outcomes of cases examined.

  • Aevlon pipe fittings - Pipes and fittings

    Upheld | Suo Motu - NAMS (TAMS)| 07 Mar 2025

    The facebook advertisement is by “Aevlon pipe fittings – PVC Pipes & Fittings”claiming, - “Eco-friendly”, and “Environmental Friendly”, (2501-CCC.26)...

  • Parrot Rain Poncho - Raincoat

    Upheld | Suo Motu - NAMS (TAMS)| 07 Mar 2025

    The facebook advertisement is by ” “Parrot Rain Poncho – Raincoat” ”” claiming, - “Environmental Friendly (2501-CCC.26)...

  • InterGlobe Aviation Limited (IndiGo) - IndiGo

    Not Upheld | General Public| 06 Mar 2025

    The LinkedIn post is by an influencer (Anushka Rathod) promoting the advertiser’s service - “InterGlobe Aviation - IndiGo Loyalty Program”. The advertisement is not in contravention of ASCI Guidelines for Influencer Advertising in Digital Media. (2502-CCC.29)...

  • RSPL Limited - Pro-ease

    Not Upheld | Industry Member| 06 Mar 2025

    The YouTube advertisement is by RSPL Limited promoting “Pro-ease Go XL sanitary napkin”. The objections raised – “All Regular Sanitary Napkins are being absolutely and blatantly disparaged”, “Unfair comparison made between our regular sanitary napkin with advertiser’s XL sanitary napkin”, “Slander of our regular sanitary napkin”, are not in contravention of Chapters I and IV of the ASCI Code. ()2502-CCC.29)...

  • Hindustan Unilever Limited - Lakme

    Not Upheld | Industry Member| 05 Mar 2025

    The Website advertisement and the product packaging is by Hindustan Unilever Limited promoting “Lakme 9to5 Weightless Mousse Lip and Cheek Color”, claiming, “Weightless Mousse Lip and Cheek Color”, “This new generation matte mousse feels incredibly weightless to wear all day”, and “Lakmé’s first-ever lip colour in a mousse texture is super weightless and can be used as a cheek tint too”. The said claims are not in contravention of Chapter I of the ASCI Code. (2502-CCC.29)...

  • Hygienic Research Institute Private Limited - Streax

    Not Upheld | Industry Member| 05 Mar 2025

    The amazon ad and the product packaging is by Hygienic Research Institute Pvt. Ltd for “Streax Craft Repair Hair Serum”claiming, “Damage reduction by Upto 14X less hair breakage”, “Upto 2X significantly better tensile strength”, and “Reduced cuticle lifting for frizz control and smoother hair”. The said claims are not in contravention of Chapter I of the ASCI Code. (2502-CCC.29)...

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