You're here:
Barnita Dasgupta
Chief Financial Officer
Barnita Dasgupta has joined ASCI as the Chief Administrative / Financial officer. She is a Bachelor of Commerce with Honours in Accountancy, a Cost Accountant and a Chartered Accountant. She has over 20 years of experience having worked with a range of organisations from small startups to established multinational entities. Barnita oversees all financial, administrative and legal matters at ASCI.
Manisha Kapoor
CEO & Secretary General
Manisha is the CEO & Secretary General of ASCI. She was previously associated with ASCI since 2015 in the capacity of a Consumer Complaints Council (CCC) member.
Manisha spearheads several strategic initiatives to get ASCI ready to be future-facing in an
extremely dynamic time for the advertising industry. On the global circuit, representing ASCI, Manisha is one of the four vice-presidents on the executive committee of the International Council of Ad Self-Regulation (ICAS).
Manisha is a management graduate from the Jamnalal Bajaj Institute of Management Studies and has over 25 years of operating and consulting experience in brand and business strategy across several industries, including consumer goods, BFSI, media, and automotive.
Saheli Sinha
Director, Operations
Saheli is the Director of Operations and oversees the critical Complaints Resolution mechanism and Marketing at ASCI. Under her leadership, ASCI has taken several initiatives in the area of digital tracking, and the development of a new, agile, complaint management system. She also leads ASCI’s training and education initiatives for key stakeholders, including corporates and students. Prior to ASCI she has been a Research Insights and Brand Strategy Consultant with over 17 years of experience across Academia and Management Consulting.
Saheli has a PhD in Sociology from Jawaharlal Nehru University, New Delhi and has worked across academia and industry, which has helped her understand culture, society and people better, equipping her with a richer understanding of human response to various thoughts, including brands and advertising.
