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The rapidly burgeoning influencer industry has several content creators adding to the pool every day. India’s influencer marketing industry’s impact is growing in the world of brand promotions.

Through these guidelines, ASCI aims to educate influencers, brands and content creators about their ethical obligations and looks to provide clear guidelines in the disclosures process. By introducing these guidelines, ASCI will help consumers, brands and content creators ensure that all stakeholders’ interests are preserved through a self-regulatory approach.

Community Speaks

Scherezade Shroff

YouTuber | Blogger

Anto Philip

CEO & CO-Founder - Under 25

Ankita Chawla

Content Creator

Subhash Kamath

Former CEO, BBH & Publicis Worldwide, India | Former Chairman, ASCI

Manisha Kapoor

CEO - ASCI India

Dhruv Chitgopekar

Co-Founder & CEO at BigBang.Social / Co-Founder Collective Artists Network

Anam Chashmawala

Blogger

Mansi Jain

Vice President, Content & Platform at Glance

Sameer Satpathy

Divisional Chief Executive - ITC Ltd

PRIYANKA KHIMANI

Partner - Anand & Anand & Khimani | Entertainment, Music & Technology

SUJATA ASSOMULL

Fashion Journalist | Author

ANKITA BANSAL

Co-Founder at THERE! | Public Figure

RAGHAV MEATTLE

Singer | Songwriter

HARPREET SURI

Most searched Indian Mom blogger on Google / 50 most influential Women in the World

AYESHA BILLIMORIA

FitGirl | Content Creator

AAKASH MALHOTRA

Travel Content Creator | Entrepreneur

AKSHAYE RATHI

Film Exhibitor & Distributor, Director of Aashirwad Theatres Pvt ltd.

Compliance for ASCI Influencer Guidelines

At the launch of the Influencer Advertising Guidelines, ASCI announced it partnership with French technology provider, Reech, to help identify lack of influencer transparency on social media. In addition to complaints received by public and other agencies, ASCI’s suo moto surveillance has also started to flag potential violations of the guidelines.

The Process

Once the content is identified as potential advertisement, ASCI will send out a letter to the influencer and brand, asking them to provide evidence that the said post was not in violation of the ASCI guidelines and take appropriate corrective action. Advertisers and influencers have the opportunity to voluntarily modified or withdrawn the post. In some cases where they contest ASCI’s letter, the evidence and response is taken to the Consumer Complaints Committee (CCC) to assess whether there has been a violation, and the recommendation of the CCC is given to them, along with a timeline to correct the same.

ABOUT REECH’S TECHNOLOGY

Reech, a European company with expertise in Influence Marketing has been involved in regulating the influencer marketing space since its inception, they use artificial intelligence and machine learning to examination content across digital platforms. Reech has developed some regular algorithms that can distinguish between sponsored and unsponsored content. After detailed testing of the technology platform for the Indian market, we have set up specific monitoring parameters relevant to the country and has now been deployed.

Media Corner

Influencer Series- Importance of Intellectual Property (IP)

For all the creative minds and content creators, out there it's important to know the importance of 'Intellectual Property'(IP). Learn how an IP safeguards original content from plagiarism and what you can do in case of content violations or infringements in this blog by Apurva A. Mehraa.

Importance of IP in Content Creation

How 70-up 'grandfluencers' are debunking ageing myths on social media

Both aspirational and inspirational, older influencers are turning their digital platforms into gold...

Why it is important to protect consumer interest in a digital world

In a world where technology can often bypass established norms of advertising, the consumer needs additional layers of protection

Why advertising self-regulators are coming together at a global level

As in so many aspects of life, digital has been the great leveler in advertising. By its very nature, its benefits can be worldwide but so can the concerns around it. Around the world, people are consuming digital in similar ways – because the underlying technologies are available everywhere.

Why global SROs are collaborating

Influencer Series- Negotiations

Here are a few amazing negotiation tips for influencers by Apurv A Mehraa, Co-founder of Mehra and Mehraa Legal LLP. Watch the video to know more about how to make the best of every deal.

Negotiation Tips for Content Creators

Influencer Series - Essentials of A Contract

The second step towards effectively navigating the ever-changing world of social media is a understanding essential of A Contract. Watch the 3 part series by Apurva Mehraa from Mehra & Mehraa Legal LLP to understand this in full detail.

Essentials of a Contract

New guidelines could give influencers more creative control

With the ASCI making it mandatory for influencers to reveal if they are putting up a paid post, does the very nature of the business change?

ASCI’s influencer marketing guidelines: A look at the industry response

Almost a month after the guidelines’ official implementation, Campaign India finds out how they’ve been received by the marketing ecosystem so far

Changing times call for a change in marketing plans

How brands should adapt their proposition to cater to the evolving consumer landscape

The Influencer Series - Clickbait

The first step towards effectively navigating the ever-changing world of social media is a contract. Here's how you can ensure your contract is legally sound and...

CLICKBAIT

ASCI marks world social media day with webinar on the future of influencer marketing

The Advertising Standards Council of India (ASCI) marked June 30, World Social Media Day, with a webinar that comprised two panel discussions involving stalwarts from the Bharatiya and global advertising industries as well as stakeholders from the influencer marketing space and the government.

ASCI-approved influencers, the next step in self-regulating creators' content online

ASCI had organised a social media roundtable to talk about the success of its influencer guidelines and discuss the way ahead

ASCI advisory isn’t pre-approval of campaigns: ASCI panel

The panel comprised actor-influencer Karan Tacker, ASCI Secretary-General Manisha Kapoor and Founding Partner of the Collective Artists Network and CEO of BigBang.Social Dhruv Chitgopekar.

New disclosure rules might cramp influencers’ style starting today

Social media influencers are required to disclose paid promotions, according to guidelines that will take effect on 14 June

Peddling influence for a living?

Perhaps the fastest growing career option, certainly insofar as aspiration goes, would have to be that of an influencer. The influencer is not merely a label that those who manage a reasonable number of followers...

With Great Influencing Power Comes Great Responsibility

Influencers have left their imprint on digital platforms, building huge followings and a reservoir of trust...

Influencer marketing: The need for transparency

It is time that social media influencers have a sense of ethics and morals...

ASCI guidelines make it mandatory for influencers to label all kinds of promotional content, whether monetary or not

Industry lauds ASCI's 'thorough and practical' influencer guidelines. Estimated to be an industry worth over Rs 500 crore, influencer marketing has shown unprecedented growth within just a few years of its existence in India

ASCI issues final guidelines for influencer advertising on digital media; will be applicable from June 14

The Advertising Standards Council of India (ASCI) yesterday (May 27, 2021) unveiled the final guidelines for influencer advertising on digital media.

ASCI’s final guidelines for influencer advertising on digital media to come into force from June 14

Launches a digital platform ASCI.Social that will be home to all information about guidelines and a community of influencers, marketers, agencies and consumer.

Big news for influencers! ASCI makes labelling of paid content mandatory

The Advertising Standards Council of India (ASCI) has made it obligatory for all digital influencers to distinctly label promotional content they post and do proper due diligence about products or services they promote online

ASCI introduces final influencer guidelines, launches ASCI.

Earlier in February, the Advertising Standards Council of India (ASCI) laid down draft guidelines for influencer advertising across digital, to help consumers distinguish between content that is promoted to influence consumers' opinion or behaviour for an immediate or commercial gain

Need of the hour-Industry hails ASCI new guidelines

Is the party over for influencer marketing in India? Or does it get bigger hereon? These are some of the questions playing in the minds of industry players and consumers as the Advertising regulatory body (ASCI) unveiled its long-overdue guidelines for influencer advertising, here on Thursday. The new rules come into effect on 14 June.

Influencers To Be Fined If They Don’t Label Promotional Content & Desi Twitter Couldn’t Be Happier

The Advertising Standards Council of India or ASCI has made it mandatory for influencers to label all of their promotional content as such, whether they have received monetary benefits, or have received goods in barter.

Are you an influencer? You'll have to start labeling promotional posts from June 14

Advertising body issues guidelines for influencers to ensure transparency

ASCI guidelines make it mandatory for influencers to label all kinds of promotional content, whether monetary or not

The Advertising Standards Council of India (ASCI) today unveiled the final guidelines for influencer advertising on digital media.

All you need to know about ASCI’s guidelines for influencer marketing on digital media

Influencer Advertising guidelines issued by ASCI will be applicable to commercial messages or advertisements published on or after June 14, 2021. The guidelines make it mandatory for influencers to label the promotional content they post.

ASCI Issues Final Guidelines for Influencers Promoting Brands

The Advertising Standards Council of India (ASCI) on Thursday, 27 May, issued final guidelines for influencer advertising on digital media.

The ASCI issue final guidelines for influencer Advertising on Digital Media

The Advertising Standards Council of India launched an ASCI social platform and issued final guidelines on influencer advertising on digital media.

ASCI issues final guidelines for influencer advertising on digital media

ASCI is launching the ASCI.Social platform, a one-stop destination for all information related to the guidelines themselves

Influencers in favour of ASCI guidelines but say they need some tweaking before implementation

While influencers feel the ‘due diligence' part could put pressure on them, they want the draft guidelines to help budding influencers with their strategies.

Laws of digital advertising

With the advent of the digital era, advertisements which already had a crucial role in shaping the business have become more important. Online…

Urban Indians see positive impact of guidelines for influencer marketing: Survey

Apart from specifying the nature of labelling for various digital media channels such as Twitter, Instagram and YouTube, the code guides on the type of disclosure on varied promotions such as a video, picture promotion or an audio.

Influencer Guidelines For Advertising On Digital Media – ‘Not A Reason To ‘#Pawri' - Media, Telecoms, IT, Entertainment - India

The Advertising Standards Council of India ("ASCI") has on 22nd February 2021 issued draft guidelines pertaining to "Influencer Advertising on Digital Media" ("Guidelines") for stakeholder...

Watch: How the draft guidelines for influencer advertising on digital media impact stakeholders

When the new draft guidelines for influencer led advertising come into play, all paid promotions and product reviews posted on social media platforms will have to be labelled clearly to differentiate them from non-sponsored content. According to the draft guidelines shared by the Advertising Standards Council

The Impact Of ASCI Influencer Marketing Guidelines

The new guidelines drafted by ASCI for the influencer marketing industry, here we dissect its impact on collaborations.

Advertisement Regulator In India Moves To Rein In Social Media Influencers

While the rules don't mention any penalty, influencers have to mandatorily state when their updates have paid content.

Influencer marketing under ASCI scanner

ASCI’s guidelines will come into effect by the end of March after consultations with industry stakeholders

ASCI issues draft guidelines for social media influencers

It has become important to understand the peculiarities of the advertisements and the way consumers view them, says the Advertising Standards Council of India (ASCI).

If it's an ad, disclose it upfront: ASCI guidelines for digital influencers

Feedback on the draft guidelines are invited till March 8, after which ASCI will issue the final guidelines by March 31.

ASCI Draft Guidelines: Influencers to Declare Promoted Content

If you've been swayed by a celebrity talking about a brand or service, the Advertising Standards Council of India has news for you. Draft guidelines issued by the council suggest that all influencers and celebrities will now have to declare if they are being paid to promote a product.

The Proposed Guidelines For “Influencer Advertising On Digital Media”- Issued By The Advertising Standards Council Of India (ASCI) In February 2021 May Turn Tables For Social Media Advertising

To enable consumers to easily recognise promotional content on digital platforms, the Advertising Standards Council of India (ASCI) has released draft guidelines for influencer advertising on digital media currently open for suggestions from the Industry.

Guidelines for influencer advertising on digital platforms to be out by next month

ASCI says influencers must ensure display of disclosure labels prominently

The Guidelines For Influencer Advertising In DIGITAL MEDIA